Health Insurance Companies with Wellness Plans for Retail

Health insurance companies these days not just provide health insurances but have gone a step further to bring wellness into their realm. By providing Wellness plans along with insurance they are taking charge of their customer’s health and well-being, being their guide towards a healthy life.

Like they say, Innovation is the driving force behind growth and success. The cut-throat competition in the insurance industry, including health insurance, has driven these firms to innovate and bring in new products to attract and retain their existing and new customers. The Wellness plans, in particular, serve as a win-win situation for both – the customers and the insurance companies alike, the customers get to enjoy better health while the company saves insurance claim money!

What are Wellness plans?

Many health insurance companies these days offer complimentary wellness plans, the benefits of which can be a discount at the local gym, free preventive health tests, access to a health coach, etc. With more and more youngsters and older people alike becoming health conscious, the concept of wellness coach has taken a centre stage. The wellness coach is responsible for directing the customers to a better lifestyle that includes a healthy diet, regular exercise, and regular health check-ups.

One important element that is helping Insurance companies do all this is with the help of technology-enabled wearable devices that transmit data into a dashboard for the customers and their doctors to manage, with the consent of the customer of course. This puts the health records in an easily accessible place, taking the best of technology and integrating it with the medical field.

Wellness plans available

Health Coach by Cigna TTK

Cigna TTK has come up with an innovative and unique idea of assisting their customers by being their Health Coach. The main intention of this program is to help their customers manage chronic diseases such as diabetes and hypertension. Part of their larger initiative ProActiv Living Program, with Health Coach they intend to go one step further by getting on board specialized health coaches who use various health risk assessment tools and diagnostic tests to determine the health of those being tested and chart out a personalized health program for them.

Multiply by Aditya Birla Capital

A Wellness & Rewards plan that believes in rewarding from day 1, Multiply, aims at making healthy living easier. This wellness program provides an array of benefits such as cash back on wearable devices, health and fitness assessment, free gym visits, etc.

Optima Restore Family Health Floater by Apollo Munich

Apollo Munich has very intelligently integrated reward and health into their health insurance plans. Setting out health targets for their customers, which if they achieve will avail them of various discounts while renewing their insurance plans.

GoActive by MaxBupa

MaxBupa recently launched its wellness plan called GoActive, a holistic health insurance plan that covers most medical expenses that the traditional health insurances don’t like OPD, diagnostic tests, health checkups, behavioural assistance, etc. To get as many onboard with their wellness plan they have offered 20% premium discount for those customers who achieve their health goals. And to encourage the young to go for health insurance a lifetime discount of 10% is at offer!

Health Total by Future Generali

This product is a comprehensive mediclaim policy that not just covers the medical expenses but also actively promotes wellness care.

Health Care Magic by Bajaj Allianz

With an aim to build healthy policyholders, Bajaj Allianz has invested in this wellness plan called Health Care Magic that provides a range of facilities.  Under this plan, services such as physician or specialist consultation, customized wellness packages based on specific requirements of each individual, providing self-help guides, etc are covered.

Family Health Protector Policy by IFFCO-TOKIO General Insurance

Wellness and good health being in everybody’s mind, this plan covers health check-ups and vaccinations of policyholders to aid prevention or early detection of any diseases or conditions.

Wellness program by Reliance General Insurance

The Wellness program designed by Reliance offers customized health assessment solutions to their customers along with a host of benefits such as discounts at gyms, free services at more than 1500 lifestyle and health stores, etc. And health advice from their health care experts.

 Health and Wellness by Royal Sundaram General Insurance

Royal Sundaram customers have access to their Health and Wellness program through which they are updated about the latest in the health and fitness topics, access to a doctor via email or chat, and even free health check-ups for Supreme and Elite policyholders.

Wellsurance Policies by Tata AIG

Under the Wellsurance plans, Tata AIG provides many benefits under the umbrella of Wellness in the form of free health line, access to their health portal and query resolution system, discounts at various health outlets, etc.

Health Connect Supra Policy by Liberty General Insurance

As part of their health insurance, Liberty General Insurance has taken up the task of looking after the well-being of their customers. The Health Connect Supra Policy covers not just the usual benefits of health insurances such as pre and post hospitalization, etc. it also includes a wellness program for their policyholders. These policyholders enjoy the benefit of having 24/7 access to their Operations centre who can help them in resolving health issues or get in touch with qualified doctors, transport facility for family or friend to attend in case of hospitalization while travelling alone, emergency medical evacuation, etc.


Wellness was not a priority for the Insurance industry until very recently when they figured how taking care of their policy holder’s health can profit both the parties involved. The wellness programs form a key deciding factor for customers when choosing a health insurance, as a result of that most health insurance companies have come up with innovative wellness programs for their customers. Health of the customer comes first!

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